Software: Adobe InDesign
Skills: Design thinking, research

This case study involves the creation of persona profiles for Pexels, an open-source provider of stock imagery and footage. Pexels’ inclusion of footage draws more diverse users to their site and app. With this knowledge, two personas with different goals and motivations were developed: the Driven Designer and the Independent Videographer.

View the Independent Videographer persona
View the Driven Designer persona