Software: Adobe InDesign
Skills: Design thinking, research
A journey map is a visualization of the process that a person goes through in order to accomplish a goal. This journey map was created to depict the process of choosing a meal kit service. The journey map includes a persona, called Novice Nova. Nova's journey phases, actions, channels, thoughts, expectations, and emotions are depicted throughout her journey. The journey map also lists insights upon completion of Nova's journey.