Software: Adobe InDesign
Skills: Design thinking, research

A journey map is a visualization of the process that a person goes through in order to accomplish a goal. This journey map was created to depict the process of choosing a meal kit service. The journey map includes a persona, called Novice Nova. Nova's journey phases, actions, channels, thoughts, expectations, and emotions are depicted throughout her journey. The journey map also lists insights upon completion of Nova's journey.

View the journey map

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