UnidosUS Count On Us Campaign

Software: Adobe Illustrator, Photoshop, XD, InDesign
Skills: concept development, logo design, identity development, graphic design, scripting, talent interviews, creative direction, film direction, print production

The purpose of the UnidosUS Count On Us Campaign is to highlight barriers that Latinos face in the Phoenix, Arizona area and offer suggestions on how to better support the Latino community. The campaign required a wide range of collateral including social graphics, presentation decks, pop-up banners, billboards, digital advertisements, talent interviews, 30-second and 15-second tv spots, a website, a communications toolkit, and more.

The Count On Us campaign will run from August to October 2022 and potentially evolve into a nationwide campaign. On launch day, August 15th, the campaign achieved a reach of 147 Million.

TV Spots & Featured Stories

Campaign Website

Billboards

Digital Ads

Interactive Communications Toolkit